Year XLVIII, Issue 4, 2021<<Archive>>
Appliеd Linguistics
BULGARIAN AND RUSSIAN TV ADVERTISEMENT IN THE MIRROR OF INTERTEXTUALITY AND INTERDISCURSIVITY
The following article explores the usage and transformations of various connotative units in the contemporary Bulgarian and Russian TV advertisement discourse. The role of precedent phenomena (precedent texts, precedent statements, precedent names, precedent s...
intertextuality; interdiscursivity; precedent phenomena; TV advertisement; teaching foreign languages practice
THE RISE OF TRANSLATION STUDIES IN BULGARIA
This article sets out to outline the evolution of the Translation Studies in Bulgaria from 1970 till the beginning of the 21st century. It aims to provide a brief overview of some pioneering articles, the studies that marked the development of translation theo...
higher education; ideology; translation; translation studies
GERMAN LEXICAL UNITS CONTAINING THE SUFFIXOID -WEISE AND THEIR EQUIVALENTS IN THE BULGARIAN LANGUAGE
Our research interest was provoked by a group of lexical units typical of the German language, containing the productive suffix -weise. These words represent an open system, the representatives of which show a high frequency of use, and nuance the sentence mea...
modality; modal words; modal adverbs; translation
Lаnguаgе Tеаching Меthodology
THE STRUCTURE OF THE PEDAGOGICAL SPEAKING IN ONLINE LESSONS
The article considers pedagogical speech as an activity and a tool for the work of a teacher/teacher/business coach (hereinafter referred to as a teacher) to ensure the effectiveness and efficiency of classes in an electronic environment. From the standpoint o...
pedagogical speaking; activity-based teaching approach; interaction with participants; teacher’s verbal/written/non-verbal speaking; teacher’s speaking as an activity; online learning; specifics of online lessons.
ON THE NEED FOR PSYCHOLOGIZATION OF THE MODERN EDUCATIONAL PROCESS
Relying on the theory of generational differences that arises in the United States in the late 20th century and the new scientific field of psychodidactics, this presentation justifies the need for psychologization of modern education. In order for the educati...
generations; teaching and learning; psychological models; learning environment; motivation
STUDENTS’ PERCEPTIONS OF THE EFFECTIVENESS OF ONLINE DISTANCE LANGUAGE TEACHING IN HIGHER EDUCATION DURING THE COVID-19 PANDEMIC
The present study examined the relation between students’ preferred mode of learning (online, face-to-face, and hybrid) and their opinions about the effectiveness of an online distance learning English language course under the circumstances of the COVID-19 pa...
distance online language teaching; learner preferences, face-to-face teaching, hybrid teaching; language skills and competences
Lаnguаgе аnd Culturе
INTRODUCTION OF ONLINE LANGUAGE CORPORA INTO FUTURE TRANSLATORS’ AND INTERPRETERS’ TEACHING
This paper outlines some benefits from online language corpora use in translators’ and interpreters’ teaching, especially its advantages for developing target language competences, translation competences and scientific research competences of future translato...
online language corpus ; future translators and interpreters ; higher education, competences, research.
UNIVERSAL MEANINGS IN RUSSIAN NOVELS OF THE 21ST CENTURY
Universals as a continuation of the traditions of Russian novels of the 19th – 20th centuries. Universal meanings are clearly expressed in Russian novels of the 21st century and are conditioned by modern problems of society. Universal meanings are viewed throu...
universal images; universal motives; the image of the wanderertruth-seeker; E.Vodolazkin; A.Ivanov; A.Gelasimov; L.Yuzefovich