Year XLV, Issue 2, 2018<<Archive>>
Appliеd Linguistics
THE WORDS, THE SENTENCES AND THE TEXT AS LINGUISTIC SIGNS
The aim of the article is to bring to mind the model of the communication of R. Jackobson and to examine if the basic linguistic units fit to this model. We consider that the basic linguistic units are the words, the sentences and the texts. After F. de Saussu...
signs; words; sentences; text
PROBLEMS AND PECULIARITIES OF FOREIGN LANGUAGE LEARNING IN ARMENIAN
The text discusses the two main trends for the ethno genesis of the Armenian people – the theory of indigenous origin, or at least the very ancient presence of the Armenians on the territory of the Armenian Plateau and the theory of their migration. The second...
ethno genesis; Armenian people; origin; migration; lexical influence; language
Lаnguаgе Tеаching Меthodology
GAME AS AN EDUCATIONAL PHENOMENON AND ITS PLACE IN FOREIGN LANGUAGE TEACHING
This article examines the game as an educational phenomenon and its place in a system of second language education. The author shows the main features of learning game and its differences from traditional teaching activities. Some instructions about place of t...
learning game; main features; second language teaching.
SECOND LANGUAGE ACQUISITION AND LEARNING: PEDAGOGICAL ASPECTS
The present essay is a theoretical study. It presents existing psycholinguistic accounts integrated in a unified theory of language acquisition. The approach is an eclectic explanation of a mentalist type of language development as an ontogenetic process. A de...
language acquisition; approach of nativism; approach of social interaction; pedagogy of language
Lаnguаgе аnd Culturе
THE SCANDINAVIAN NORTH AND EUROPE – CENTENNIAL INTERACTION (8TH – 21ST CENTURY)
The Scandinavian North is first presented as an important and wide space in Europe, comprising five independent countries and self-governing territories belonging to Denmark and Finland. The lecture makes extensive use of the concept of Norden, which has alrea...
Scandinavian North; self-governing; Denmark; Finland; Norden; civilizational links; Nordic identity
SYMBOLS OF RUSSIAN CULTURAL IDENTITY IN THE SLOGANS OF COMMERCIAL ADVERTISING
The article deals with the texts of Russian commercial advertising slogans that express association with the concept of “RUSSIA” by including ethnospecific components of verbal nature. In texts of the slogans, signs of Russian identity that mark the cultural s...
language of advertising; ethno-connotation; slogan; stereotypes of Russian culture.
THE FEAR TO TALK
This paper deals with one of the most controversial phenomena of modern society – political correctness, manifested in language and behaviour. It focuses on the restrictions which it imposes on people’s social and cultural life, the bans that are enforced agai...
political correctness; bias-free language; language and punishment