MARKETING COMMUNICATIONS OF EDUCATION – SEMANTICS’ COMMUNICATIVE APPROACHES

Education is a service and it fully obeys to the laws of marketing. Part of the efficient marketing is advertising and other marketing communications of educational institutions. The advertising of educational services is the main topic of this article. The au...

COMPETITIVENESS OF THE HIGHER EDUCATION INSTITUTIONS IN THE CONTEXT OF INTEGRATION BETWEEN SCIENCE, EDUCATION AND BUSINESS

With increasing competition between higher education institutions in Bulgaria (with 51 public and private HEIs functioning), the consideration of their competitiveness and the search for opportunities to increase it becomes more and more relevant. The aim of t...

ON THE LOGIC OF SCORING OF SCIENTIFIC PRODUCTION ACCORDING TO THE REGULATIONS FOR THE APPLICATION OF THE ACT FOR THE DEVELOPMENT OF THE ACADEMIC STAFF IN THE REPUBLIC OF BULGARIA

Reflections are presented on the logic of the scoring system of scientific output used as an instrument of the national minimum requirements for acquiring and validating a scientific degree or academic position. On one hand, problems related to logical discrep...

QUESTIONNAIRE SURVEY UPON THE EXPECTATIONS FOR THE „SUPPORTING ENVIRONMENT“ AMONG THE PEDAGOGUES UP TO 35 YEARS OLD

The article presents a quantitative research among pedagogical specialists up to 35 years old, upon their expectations and feeling for their teaching profession. The research presents data for what is their attitude for practicing their profession, what diffic...

TO THE QUESTION FOR PHYSICAL EDUCATION AND SPORTS IN HIGHER EDUCATION IN BULGARIA

The purpose of this article is to present briefly some trends in the subjects “Physical Education and Sportˮ in the higher schools in Bulgaria, as well as results of a survey among students from Sofia University “St. Kl. Ohridskiˮ. Emphasis is placed on the in...

HIGHER MARINE EDUCATION IN COMPETITIVE ENVIRONMENT