Year LXVII, Issue 4, 2025<<Archive>>

Linguistics

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ON THE RECOGNITION AND USE OF SELECTED BIBLICAL IDIOMS BY SCHOOL AND UNIVERSITY STUDENTS

This paper aims to investigate the degree of competence of young people (high school and university students) regarding the knowledge of semantics and the degree of adequacy of use of three biblical idioms. The idioms chosen for our study are prodigal son, dai...

phraseology; biblical idioms; reception of cultural background; questionnaire survey

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THE FAILED ROTATION. A METAPHORICAL READING OF THE CRISIS

The article examines the conceptual metaphors, used during the political crisis of early 2024 related to the upcoming rotation in the Denkov-Gabriel government. On the basis of empirical material, excerped from comments by politicians, political scientists and...

conceptual metaphors; political metaphors; crisis; rotation

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LINGUO-CULTURAL ASPECTS OF ADVERTISING – A COMPARATIVE ANALYSIS OF BULGARIAN AND SPANISH EXAMPLES

This article examines advertising messages in Spanish and Bulgarian, highlighting their linguistic and cultural characteristics. The comparison is carried out both at the linguistic and stylistic level, as well as at the extralinguistic level, emphasizing the...

advertising; interlinguistic and intercultural communication; advertising appeals

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CROSS-CULTURAL ASPECT IN THE STUDY OF VERBAL FOLKLORE (BASED ON THE MATERIAL OF BULGARIAN AND UKRAINIAN PAREMIA AND FAIRY TALES)

The universality and endemicity of different national cultures, including folklore, which is undoubtedly an important component of the national value system, is determined in the process of projecting different cultures into each other. The use of a cross-cult...

language of folklore; cross-cultural linguistic folklore studies; Bulgarian folk sayings and proverbs; Ukrainian folk sayings and proverbs; Ukrainian folk sayings and proverbs; Bulgarian folk tales

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WORD ORDER SPECIFICS OF PREDICATE MODIFIERS IN NEWS HEADLINES

The proposed study illustrates and analyses two contemporary trends in the choice of word order of predicate modifiers in news headlines, focusing on the conditions created for altered reception of the message. The first mechanism consists in placing predicate...

headlines; news; predicate modifires; word order; text reception

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