Year XVIII, Issue 1, 2016<<Archive>>

Intеrnаtionаl Еxpеriеncе

Lifеlong Lеаrning

Меthodology & Еxpеriеncе

Rеsеаrch Activitiеs

Графичен елемент

THE UNIVERSALITY OF THE ADVERTISING MESSAGE

The non-verbal communication – are there gestures and expressions that are independent of culture differences and valid for every human being? Are there behavior models that are valid regardless of race, religion and culture? The case becomes even more compli...

non-verbal communication, advertisin message, electronic media

Графичен елемент

THE COGNITIVE PROCESS AND THE PLACE OF INDIVIDUAL WORK IN TEACHING HOUSEKEEPING AND TECHNICS SUBJECT

Teaching is one of the factors supporting the development of a human. It is a special kind of cognitive activity during which students master their knowledge, skills and habits. The teacher is the one who leads, boosts the activities and facilitates the progre...

cognitive process, cognitive activity, self-learning, students’activities

Графичен елемент

A MODEL OF FORMATION AND DEVELOPMENT OF TECHNICAL UNIVERSITY STUDENTS’ COMMUNICATIVE COMPETENCE

The dynamics of contemporary social changes defines the main task of the vocational higher education – personal development of each student through increasing his/her professional competence (PC). A necessary prerequisite for building professional competence...

competencies, competence, professional competence, communicative competence, media competence, model

Графичен елемент

MARKETING ASPECTS OF PRIVATE EDUCATION IN BULGARIA

Private schools increasingly entering the Bulgarian educational practice. They find their manifestations in the entire spectrum of educational services starting from private kindergartens, passing through lyceum, colleges and universities and lead to langua...

private education, marketing aspects, consumer behaviour, characteristics of buyer, consumer value

School for Tеаchеrs