Year XXV, Issue 4, 2023<<Archive>>
In this issue:
Stеps to Succеss
THE ANGLOPHONE TRAVELOGUE ABOUT BULGARIA AT THE BEGINNING OF THE TWENTIETH CENTURY: GENERATOR OF IMAGES AND MEDIATOR OF IDENTITIES
The paper is part of an empirical study of Anglophone travel books describing Bulgaria. Its subject are the images through which the topic of ‘Bulgaria’ is communicated to the British public at the beginning of 20th century. These images are found to be inform...
discourse; identity; image; representation
TRADITIONAL VS DIGITAL PR – ADVANTAGES AND DISADVANTAGES
The purpose of this report is to analyze the transformations that have occurred in the field of public relations due to the introduction of digital technologies in the profession and to define the advantages and disadvantages of traditional and digital PR. The...
social media; public relations; digital communication; PR development
STRATEGIC DOCUMENTS FOR THE DEVELOPMENT OF SPORT IN BULGARIA
“Sport is a growing social and economic phenomenon with a significant contribution to the European Union's (EU) strategic objectives of solidarity and well-being.” This is stated in the White Paper on Sport, created by the European Commission in 2007. The year...
sport; institutions; physical activity; national strategy; priorities; problems; objectives
IMPACT OF COVID-19 ON THE STRUCTURE OF MORNING SHOWS IN BULGARIA IN PERIOD 2020 – 2023
This report examines the impact of the COVID-19 pandemic on the structure of the four main morning blocks in Bulgaria – “The Day Begins” on BNT, “Hello, Bulgaria” on Nova Television, “This Morning” on BTV and “Bulgaria Morning” on Bulgaria ON AIR. The purpose...
COVID-19; influence; morning television; BNT; BTV; NOVA; Bulgaria ON AIR
PERFORMING ARTS STREAMING – A NECESSITY OR AN EXTRA: OPPINIONS OF THEATRE ORGANIZATION MANAGERS
This study is an empirical part of a dissertation on the topic "The Streaming Model of Distribution in the Performing Arts", provoked by the increasing digitization of performing arts work and their presentation through streaming and live-streaming online. It...
streaming; live streaming; performing arts; managers; empirical sociological study